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You have a great deal invested in your home. It may be one of nicest and most inviting assets your own. You take pride in your home and maintain it well. You make sure that guests are taken care of in your home. You have created an inviting place to entertain your relationships.
Using the home as a business asset is a great way to take advantage of something you already have.
Your home is a great place to:
Having potential clients mingle with current clients at social events breeds referrals. The potential clients get to see and meet your current clients and have the opportunity to be impressed. This also allows you to mingle with client and potential clients, and this presents a great opportunity to have your business come up naturally in the conversation.
If you have a second home, chances are that you can use that asset also. These are especially good for firm retreats and do staff binding activities. Many persons use their farms and after the meeting, shoot skeet or drive around the place in four wheelers.
Many clients use their boats to take out clients with prospective clients. This gives you 8 hours to get to know the potential client and further existing client relationships. Many clients also like to meet with their advisors, attorneys, CPAs, or business planner, in their boats. This gets clients out of the office and into a bit of fresh air.